Making your PR work harder, Part 1
July 8, 2009
What if…when your PR submits content to a journalist – specifically an online journalist – they have given quotes from you the client which include optimised, industry-relevant, search engine-friendly keywords within the quote?
It would be published intact by the Press, as it’s a direct quote adding value to the story or issue to be published. PR which actually does more than a vanity hit in the media. Powerful huh?!
But your PR consultant is probably already advocating this kind of integrated approach to PR and online exposure already…
