Welcome! No PR-luvvies allowed…

November 2, 2008

Greetings from the grassroots of British PR.

This is a site designed to stretch the imaginations of the average UK company director, business owner, stressed marketing executive, and also a place to put to shame some of the ‘dark arts’ of PR practitioners across the nation.

Having worked as a daily newspaper business editor, a magazine editor, group managing editor, and also combined this decade of newsroom experience with – more recently – a six-year stint delivering PR and editorial solutions to B2B and B2C clients across three continents, you can be assured of straightforward, sales-based and powerful advice, hints and tips here. Definitely an ‘Ab-Fab-Free’ zone.

You will find solutions which you can use yourself with minimal experience – the main quality needed for successful small business PR remains tenacity. And a winning human interest story always helps!

Please add value by sharing comments, experiences and overall insights. This is a space for us all to learn.

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