PR Lies – Myth Number Five

November 20, 2008

Today, and a favourite objection I hear is from those outside the industry, namely “Isn’t it a waste of time using PR around holiday times, such as Christmas?”

Absolutely NOT! Think about it…

As an SME business owner, hitting the Christmas holidays, for example, you may be looking to submit a piece of news or a snappy picture story into selected Media and industry magazines. Do it now!

The larger PR Agencies, servicing the corporate competition in your sector are winding down, whilst many ease off on media relations activities during these perceived ‘quiet spells’ – often referred to by journalists as The Silly Season, when news sources are far, far slower than normal. A good journalist is always on the look-out for a good story.

A perfect time for you to get publication – if you’re on the ball.

Christmas, Summer, Easter: all these are great times to submit PR material for additional publication and awareness building of your commercial concern – as long as you submit effectively and in a timely fashion.

Again, think about it…

Business owners, employees, customers and potential customers are on holiday – but they have more time on their hands to relax, wind-down, catch-up on publications they are usually way to busy to read and digest fully. Their concentration levels are good, they are receptive.

So, if you really, really, really have to engage in trying to do your own PR, now is a good time of year to do it, particularly as we head into December. And try it again before the Easter and Summer breaks, too.


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