Your PR efforts are crucial – especially now

November 27, 2008

Well, I would say that wouldn’t I?

But, seriously, think about it…just for a moment.

The UK’s business community gripped in credit-crunched economic fear, marketing directors wondering how hard the recession is going to bite, the media reporting on endless examples of companies going under – only yesterday, we saw the administrators moving forward the final economic death bells for legendary British Brands Woolworths and MFI…if these guys are going to the wall, how can you survive as a small company out there?

Think carefully about your key marketing messages. What do you want to say and to who? How can PR help?

Now is a great time to conduct media relations, given that most Business Editors, News Editors and magazine Editors will be receiving countless stories relating to economic doom and gloom.

Can you give them some positive stories, with great photography? Try it – bet you get a great result. And when you’ve tried it with one journalist, try it with another, and another, and another. Keep going!

Never under-estimate the potential PR gains to be had from economic situations such as that faced by the business community at the moment. Use it to your advantage. Get the media relations machine on over-drive. Get on the phone, talk to the Press and leverage some positivity into their current routine of dull, dreary, negative, the-end-of-the-world-is-nigh email inbox.

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