I can’t afford PR – read this and re-think…

December 7, 2008

Many business owners and those dipping their toes into buying PR for the first time have this mis-conception. Great PR doesn’t have to cost tens of thousands per month on a cloying Retainer basis.

And by the same token, just because you’re paying a large monthly Retainer, it doesn’t guarantee delivery.

Read this excellent post for an outline. Superb inputs.

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