The PR Value in Twitter

December 9, 2008

Well, it has certainly caused a buzz in the UK over the last 6-9 months, but what the deuce is Twitter all about? As with so many social media tools and platforms, Twitter has been causing some concern with many PRs – particularly the traditional old-school providers – because it means they will have to be extremely accountable and forward-thinking to deliver a proactive Client service including this new media tool.

For a great introduction explaining Twitter, and possible PR benefits, check this.

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