PR Predictions for 2009

January 7, 2009

Despite the doom and gloom, which shows no sign of abating for the first two quarters of 2009 in the UK, there are some interesting and incredibly pertinent PR predictions here which may well change the picture for those utilising public relations as we head into January.

The position presented in this blog actually moves towards a place where PR is better-placed to add value and compete against other promotional tools amid credit crunch, Recession and a continuing downward economic spiral.

I agree wholeheartedly: the inherent value of positive PR messages to key stakeholders and cumstomers – including, of course, target Media – cannot be under-estimated in coming months as companies compete even harder to be heard and seen in their marketplaces.


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