Stripped-down PR: The Power Of Less

January 12, 2009

Fantastic link here on how an individual set up, launched and inputted a blog for no more than one hour per day – and found it went to the Top 100 in the world within 12 months. Powerful example of online exposure and no doubt a massive testimony to the impact and commercial power of getting an online PR presence and building it consistently over time.

Wonderful stuff, and I am a huge advocate of this kind of content-based publicity method for generating ongoing exposure for a business or individual. Well done indeed to blogger Leo Babauta of  Zen Habits, who has so clearly demonstrated that the Power of Less approach can work incredibly well.

And adding further credence to my long-held belief that all truly effective PR is simple, straightforward and not rocket science.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: