Blogging to build profits

January 19, 2009

As you already know from previous posts, I am a huge advocate of the power of blogging for beneficial PR impact – and this fabulous story today further highlights that blogging can do so much more than simply raising profile and reputation online for an individual or their business. In PR terms, blogging can actually positively improve the bottom line.

And here’s how. Superb editorial from the Times.


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