Talking of online PR…

January 28, 2009

…Take a look at these guys and what they’re up to. Great stuff.

As more traditional PR providers continue to jump on the Web wagon and bleat out phrases like ‘integrated communications strategies’ and ‘maximising online opportunities’ the team at have been delivering contemporary online PR strategies for some big brands across the UK for a while, it appears.

If I had to place a monthly PR Retainer with a traditional PR Agency or these guys, as a client looking for modern exposure in a subtle and effective mix of online and offline combinations, I’d put my cash with the contemporaries.

On a day where we see magazine giant Future Publishing declaring a 25 % increase in their online advertising revenues, it is clear that more and more consumers and stakeholders are logging on – to source News, Features, coverage opportunities and industry commentators. Only the foolhardy will rely on print PR alone this year.

If you think that your PR retainer is effective in the hands of a traditional PR Agency, think again.


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