In tough times, increase your PR spend – and here’s why…

March 6, 2009

We all know that during times of economic trouble, most companies should be considering increasing their PR and Marketing spend to rise above recession and keep putting strong, positive, sales-generating messages across their various channels.

With surprise, then, we learn that ITV has announced it is cutting half of its PR team today. Looks like the corporate comms department will be hit hard by the earlier announcement this week of 600 job cuts.

With a drop in advertising revenues and a reported fall of 41% in profits according to the Guardian, the future looks bleak for the in-house communicators at the firm. And just when they need to be promoting themselves even harder and driving new advertisers on baord to cope with a dive in advertising interest.

To make matters worse, ITV have as yet made no comment about the re-structure: how’s that for negative PR?


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