How to use Twitter for powerful PR wins

March 25, 2009

Looks like switched-on PRs have new methods of reaching the Press via a new tool on Twitter launched today.

Called nyouse, it acts effectively as a heads-up for journos on Twitter about upcoming News items. Although it’s claimed to be essentially a tool for the layman, or tweeters, to leverage the network and get their messages to the Media, I can see this becoming an essential way for savvy PRs to reach their target Media.

Target media such as Guardian Tech journo Charles Arthur, who removed his contact details on media databases after an incessant stream of PR Spam – and will only receive PR submissions and pitches via his Twitter account. Excellent idea. Forcing PRs to keep it brief and to the point. Bravo!

Good luck to the nyouse founder, UK copywriter Leif Kendall. If PRs use this appropriately, we could all win here.

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