PR fat cat finds salary solace amidst marketing cuts

April 24, 2009

Interesting to see that certain sectors of the PR industry are riding the recession wave with a positive grin on their corporate PR surfboards today – as this story highlights.

It appears that Maggie Thatcher’s ex-PR guru Lord Bell, the Head of PR & Marekting at Chime Communications, has been awarded a pay increase amounting to more than 20 percent over the last year, topping his salary package to over £1 million. Not a bad result given the ongoing economic conditions.

But to be fair, given that many corporates are slashing their marketing budgets in other areas but retaining core PR services as essential – and relatively cost-effective – means of getting messages out there, the story does not seem that surprising. Looks like PR remains a winner for clients and Agencies alike as the recession continues to bite hard.

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