How to avoid recession in PR?

April 28, 2009

Judging by this story today, it appears that hard-pressed publishers to the PR industry in the States are going down the current road as well-travelled by many publishers across the UK at the moment – either re-structure, re-define the publication, or die.

Interesting to see that the American version of PRWeek has decided to run as a monthly rather than a weekly, in an attempt to save the publication. Shame that Press Gazette couldn’t of tried a few other measures before folding recently: as the main UK publication for the Press, it remained an incredibly useful resource for PRs too.

As for the USA version of PRWeek, how the monthly edition pans out remains to be seen. Will it still be relevant and timely?


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