The world’s greatest PR stunt…?

May 7, 2009

According to this report from the Guardian, its happened and we can thank Queensland Tourism Board for it.

It’s a great stunt, and generating more than – allegedly – $50 million in publicity is undeniably impressive. But, to be fair, those figures came from the PRs delivering the stunt.

More importantly, what sales will the stunt deliver? Clients demand more than like-for-like ROI these days…maybe I am just a cynical Hack at heart, but my journalistic training fails to let me be impressed with the various claims of many PR Agencies.

Products selling out from effective PR, that’s what makes the majority of Clients buzz in my experience. Well, mostly…


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