Top 10 questions to ask yourself before blogging

May 12, 2009

Many PR Agencies have been advocating blogging to their clients over the last 18 months – since they realised it was something they had to propose, whilst not necessarily understanding the real deal with setting up a blog – and although it is encouraging to see members of the UK PR community seeming to embrace the blogosphere, take note!

Before you embark upon setting up a blog, or are advised by your hip, trendy and oh sooo tweeting PR Agency to set up a corporate blog to drive traffic to you online and increase sales, consider these Top 10 Questions:

1. Do you have a blogging strategy in place, and does it align itself with your overall Comms plan for the year?

2. Who will update the blog content weekly?

3. Who will monitor the stats, trackbacks and site reports?

4. Are you comfortable with being challenged by other bloggers?

5. Do you actually have something to say, on an ongoing basis?

6. Does blogging align itself with the services and products you offer?

7. Have you checked out competitors’ blogs and researched?

8. Why do you want to blog – is there a specific set of reasons, other than you think you should?

9. Are you able to integrate blogging with other activities such as e-shots, tweeting and database PR?

10. Which platform are you using and who will organise the technical elements for you?

If you can answer the above with clarity, confidence and consistency, it’s likely that blogging will probably be an excellent addition to your Comms and PR mix. If you’re shaky on more than 3 of these questions, seek professional assistance today!

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