Look to this day…

May 25, 2009

I posted this at the start of 2009, as we were entering the uncertainty of global recession and economic depression. A friend had emailed it to me over the Christmas holidays.

Having reviewed it, I thought it would be relevant to re-visit the words. It ties in with PR, as I think all truly effective PR is in the moment, calling upon the very best responses to the News agendas of the day. Observation and reportage without spin. Perfect.

Is your PR as pure and undiluted as this?

‘Look to this day,

For it is life,

The very life of life.

In its brief course lies all

The realities and verities of existence,

The bliss of growth,

The splendour of action,

The glory of power –

For yesterday is but a dream,

And tomorrow is only a vision,

But today, well lived,

Makes every yesterday a dream

of happiness

And every tomorrow a vision of hope.

Look well, therefore, to this day.’

– Kalidasa, Indian poet & playwright, Fourth century A.D.

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