From Balti to Blogging – converting the uncovertible

May 27, 2009

Funny how it works.

There’s me, having a few conversations over recent weeks with the owner of my local curry house about the power of getting online and gaining increased exposure through social media tools such as blogging, facebook, twitter ad infinitum.

Having popped in tonight for a weekly treat, as I order the culinary delights found at Bristol’s very finest Mango Tree, I spy the owner’s laptop underneath the counter…and he’s setting up a group on Facebook. Result!

Looks like he’s ditching the traditional and expensive routes of regional newspaper and magazine advertising, too, in favour of a more digitally-based approach – which, given the fact that the excellent indian restaurant gains much of its growing trade via word-of-mouth – only adds to the benefits his business will undoubtedly gain by utilising social media techniques in coming weeks.

Maybe I should pitch for a free weekly Balti, too?!

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