Look no further – here it is.

Well, according to this it does.

Statistics from the Guardian’s Charles Arthur highlight that the mass consumer is migrating with incredible proliferation to tweeting and facebook status updates, rather than spending time writing and posting blogs: Arthur goes to suggest that time is a factor. As always, most people will take the easiest, least-effort path to content creation.

But, the argument for blogging – certainly in terms of marketing strong content and attracting potential customers, media readers and building loyalty with existing clients – all form a powerful case for the continued influence of blogging.

After all, despite the fact that – according to the New York Times – 95% of all blogs are being abandoned for quicker forms of content provision and distribution, it is still very much the case that despite the billions of blogs out there which have died and been forgotten since the blogosphere really took off in 2004, blogs are still read and given significant attention. If the content is good. A blog selling stuff soon fades, but a blog giving advice, hints, tips and insight stands the rigours of Twitter and the like.

More importantly, for me, although tweeting and linking on facebook gives a snapshot, a brief indicator of attitude, business ethics and other micro-indicators, the true test of endurance will come from a sustained, thoughtful, insightful blog site.

Excellent post here on the rise and rise of influence of social media in all communication – and it raises a question for those utilising PR agencies and consultancies. Is your PR consultant or agency advocating social media to you, explaining the benefits, investigating and researching on your behalf, setting you up on relevant sites? No? Time to find a new PR provider.

For example, 70% of the journalists questioned for the Econsultancy posting stated that they regularly used RSS feeds to source and develop News and features items. RSS is one of the most basic online tools a business can use, and yet it has hugely powerful benefits, along with the gamut of social media tools and techniques available to clients at low cost and high return.

Blogging, tweeting, friendfeed, facebook…the list is seemingly endless, but with appropriate expertise, social media can represent an incredible resource for the media, clients and new potential clients alike, looking to find out more about the services and products a busines offers.

If I were a client loking to source effective, contemporary and passionate PR for my business, I’d want to know that the consultant or agency could deliver the goods across a range of media, and not just arrange a lunch with 2 or 3 journos.

The Ab Fab days of PR are long gone – are you making sure your PR representation is relevant and utilising social media?

Possibly, judging from this comment today in the Guardian, regarding the NightJack blog and Times fiasco.

Frightening for bloggers to see that, in light of the ruling against blogger Horton attempting to protect his anonymity against the Times, the subject of blogging vs. journalism raises its head again. Looking at the judgement, journalism is still way ahead when it comes to having the full backing of media law behind it in the ongoing discussion of whether bloggers have any privacy rights.

Tricky subject. One of the keystones of newsroom journalism has always been protection of sources and information. And from a PR perspective, it gives us a whole range of new issues when recommending blogging to clients.

Granted, so the information is published on a widespread basis, but apart from that, it seems that the newsroom journos have all the protection. The NightJack case is compelling, in that we can see being a blogger and publishing sensitive information can be extremely dangerous when a publishing behemoth feels threatened by it.

Not a god day for bloggers, or the PRs doing their blogging for clients. A massive thumbs-down to the Times here.

Excellent post here on how to integrate content and attention online.

Interesting tips, including cross-linking from bigger sites to gain additional readers, as well as making sure that the timings of postings – to both Twitter and your blog – are linked carefully together, and in line with your overall blogging PR strategy.

I am a huge advocate of online content, including blogs and tweets: it raises the game of most content-producers and publicists alike, as well as giving more information to the audiences out there. And let’s face it, from a PR perspective, anything which adds value to the audience and stimulates client loyalty and attention – especially in the current climate – can only be positive.

Read this post and learn!

This might seem like a piece of common sense advice, but given the revelations around police blogger Nightjack, blogging looks set to suffer – or at least, the anonymous bloggers out there will certainly be thinking twice before posting from today.

Got me wondering about blogging in general: if you’re passing on sensitive information, the blog needs to retain all the key elements of a good journalistic piece – integrity, balance, appropriate tone and a healthy protection of sources.

Then again, most bloggers do not need to be mindful of such things – the content is not likely to bring a lawsuit or recriminations. That’s not to say that a good blogger shouldn’t be mindful of the simple fact they are publishing content, or promoting a message: and with this, comes responsibilities. There are lots of blogs out there, but only a few really good ones.

In the best possible Karmic sense, when you give you receive. And although that may not always translate to cold, hard cash in business, this is the part of the KickStart Comms blog where we’re going to give you stuff for free – namely free PR exposure.

Got a story to tell? New business launch, product or service to promote, recruited a brilliant team member, won a wonderful new contract…? Anything you’d like to get out there, across our Network and out into the wider blogosphere? Email us your story!

Bearing in mind that WordPress named us as one of the fastest growing blogs recently, it could well benefit your business and give you valuable additional free exposure at a time when, let’s face it, we all need a helping hand in business. Our gift to you.

Let us spread your good news! Email your press release to us at info@kickstartcomms.co.uk. and we’ll happily post it on the blog for you with our blessings. Don’t forget to include your company’s contact details, email address, URL and phone number. Whilst we can’t guarantee you oodles of extra sales, it’s a good start in pushing traffic and attention to you.

All editorial submitted needs to be of genuine value and readership interest: any sales pitches plastered onto press releases will be rejected – obviously. Real news, real value, and real benefits for our readers please.

Interesting to see here the news that Ask Jeeves will be sponsoring the latest series of Who Wants To Be A Millionaire – which raises further points regarding the nature of advertising, promotion and media relations in general.

Given that a web search engine firm are pushing into high-profile places to entice viewers online and onto their space, it seems a part of an inevitable shift for TV and the internet to cross-over in the ever-competitive call for new consumers across the UK.

Given the dominance of Google, Ask Jeeves’ 9 week TV ad campaign could well lead to short-term wins in traffic and attention, but what of the longer-term forecast? This is a similar question posed to clients utilising media relations: sure, try a six-month campaign, make friends with the Press, get them on board and inform them of what’s happening and what your services can deliver, but what will you do afterwards to KEEP them interested? This is what separates the winners from the losers.

Too often, a short-term approach is taken, leading to a measurable – short-term – win. The longer view is always more beneficial, more cost-effective, and more palatable for the Press. Continued, regular, consistent contact is what gives clients the edge.

Which does not necessarily justify this today, either in PR measurement terms, consumer tracking terms, or indeed even in human rights terms.

The news that ad specialists Phorm have acquired £15M investment funds to continue trials of technologies ot track internet users movements via their ISPs is good news for the marketers, but could lead to serious infringements, of course.

In PR terms, being able to identify exactly where a consumer sector are going, staying, re-visiting, entering sites and exiting, is great news in relation to spotting trends and pitching brand messages accordingly.

Not that, in reality, many UK PR firms are this switched on to the realities and opportunities represented within the internet: the perceived cost of measuring and managing influence online is keeping many PR agencies and clients firmly locked into print options only. Whilst a sea of customers drift past them, accompanied by hordes of potential online customers.

The issues in terms of privacy are something else, and this will remain a thorny subject.

As PRs are forced to consider online technologies rather than lunch with yet another Editor, the above could well prove important in leading new customers to their clients’ doors. Measurement is, after all, everything – especially online.

Great post here from Kristina Lowe on the social media victories gained by Obama’s PR team – valuable lessons for all PRs looking to leverage their clients messages online and via social media channels. Really useful nuggets, thanks Kristina.