Have you considered micropayments as a promotional tool?

July 3, 2009

If not, why not?

Many publishers and broadcasters are doing it, as highlighted here, so why not consider it for your business? After all, your online presence is another part of your promotional arsenal, so why not utilise the content there for maximum benefit and return?

I can see a time when businesses are using micropayments as a standard part of their commercial offering – irrespective of their sector, and certainly irrespective of whether they are in the media industry. Good content will always be in demand.

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