PR pushes into the Top 100

July 15, 2009

Interesting side-story from this week’s publishing of the 2009 Guardian Media Top 100 here today. It appears that a percentage of the great and the good in medialand making big waves are the marketers and PR gurus delivering¬† top turnovers.

Well, according to some of the financial figures, at least. Congratulations for raising the profile of powerful PR – this benefits us all, but in the light of the frightening advances in digital, and the sloth which much of the mainstream PR fraternity has viewed these online developments, it is interesting to wonder how the old-school PR gurus will cope with Web domination.

And let’s be clear, the Web will dominate. Maybe not today, or tomorrow. But some day soon. Are you/they ready?

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