PR battle between Peter and Jordan – can there be a winner?

August 14, 2009

Looking at this one wonders whether the ongoing Media-scrutinised battle between Peter and Jordan will actually ever end.

Hey, not that I am cynical, but:

1. The Press love it, sells more papers and mags

2. The readers love it, after all a good gossip is essential these days

3. The celebrities’ PRs love it, gives them justification for their Retainers

But, looking at the bigger picture – it’s not about who wins. We all lose. If PR is reduced to gossip and circulation-boosting by any means, rather than REAL people stories…what’s the future for the average PR piece or individual trying to promote themselves? The winners and losers look pretty clear to me.

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