Crowdsourcing to hit complacent Agencies hard

August 28, 2009

At least , it will according to this today. bravo, I say.

Clients utilising the power, wisdom and creativity of smaller players, individuals and the like for solid creative solutions to get their messages out there? Sure, the big Agencies will be crapping it, but the small yet perfectly formed operators will be cheering as they get the opportunity to bite bigger corporate comms cherries.

Long overdue. Complacent Agencies watch out – the wisdom is in the hands of the Client these days.

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