10 ways to immediately guarantee PR failure

August 31, 2009

The main reasons why editors will automatically bin your media relations could well be from the following no-no list:

1. Your press release isn’t actually relevant to the readership

2. You don’t have an interesting, unique or different story to tell

3. The press release is just a worded version of a sales pitch

4. You have missed the editorial deadline – or don’t even know when that is

5. You haven’t read the publication (online or offline) and have submitted a poor attempt at gaining column inches

6. You haven’t found out the name and email of the editor and have sent a generic, no-named email

7. You haven’t submitted accompanying images in high-quality, professional format with your press release

8. Your feature ideas are not backed up with case study examples

9. Your facts and statistics contained in the press release are not attributed

10. The press release is, basically, poorly-written and would take too much work to turn into a decent editorial piece

Any 1 or more of the above points combined will pretty-much guarantee you a strike-out. Guilty?!

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