Tips to guarantee PR success

September 8, 2009

Even with the depressed state of the Nation, we still need, want and demand News. And the Media still needs to be supplied with excellent content and images to feed their readerships. So how can you guarantee you’re hitting the headlines? Try these tips:

1. Get inside your business and uncover newsworthy stories. Don’t make stuff up, or create spin. Uncover the people news.

2. Make sure you get your content professionally written and supplied to the Media with professional images taken by a professional photographer – note the word ‘professional’ in there? that’s because you need to give a professional representation of your business to the Press. saving money and cutting corners sends out the wrong messages to your target Press.

3. Research your target newspapers, magazines and online sites throughly – you need to know who is writing what, where and when before you try to sell them your PR. Anything less is nothing short of media relations suicide.

4. Be persistent – you may well need to contact, re-contact and re-re-contact before you get the result you’re after.

5. Respect deadlines – always, always, always ask a journalist if they are on deadline BEFORE you launch into a pitch.

6. Give them whay they want, and within the hour. Trust is built with the Press by delivering the goods on deadline.

Even if you maintain the above Tips only, you’ll go a long way to building great media relationships. Try it!


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